23 of April, 2025

Whatever the reason is, occasionally a company must transmit a specific message to its employees to inform them of a situation, a new decision or measure that will positively or negatively affect the daily work. We are talking about the announcements within the company and how to strengthen internal communication, facilitate or improve these communication processes in order to maintain transparency and so that the messages sent can achieve the expected result by the work teams.

However, to issue an internal announcement certain guidelines are required, basic and essential information is needed. We are talking about taking care of every detail, from the business communication channels or tools as such to the assertiveness with which we address people. Knowing how to use language at a corporate level is key to everything. Building an effective, clear message, leaving no room for doubt, that does not generate insecurity, conciseness is crucial. This means, perfectly taking care of conveying the message in terms of making it clear who the recipients are, who and how it affects, the department in question, or the company as a whole.

These data are important because it is simply important to communicate correctly with work teams. Therefore, considering the methods to communicate in the company we find certain mistakes and successes that are convenient to watch closely.

How to strengthen internal communication

To increase the efficiency and effectiveness of internal communication within the company, in the following lines we focus on some of the tips that can most positively lead to complete team cohesion where everyone has access to the information.

1. If we communicate, it’s better to do it positively

In other words for company internal communication to flow it is better to opt for positive language. Avoid negative expressions such as the characteristic “you are wrong”. This message will likely attract negative feelings. It is preferable to choose that in which we are united, that corporate and assertive language with which the person who is listening to us feels comfortable, achieving another positive response on their part.

2. The power of brevity

Brevity, conciseness. The same message conveyed with several words but with the same idea ends up having a much stronger impact on the recipients through repetition. In addition, brief messages facilitate the company’s internal communication because they avoid contradictions and any type of confusing messages.

3. What, how, when, where, who, why

Or in other words, the 5 W’s, which help us issue internal announcements without leaving anything important unsaid. This is the essence of news and it helps us to determine the importance of each piece of information and how it should be transmitted correctly. At the same time, a structured narration process is generated, making everything make more sense and clarifying any doubts that may arise.

4. The power of relationships through #teambuilding

And thus the feeling of belonging is reinforced, worker motivation is increased, trust is fostered, and teams remain more connected. These are actions more closely related to leisure within the business sphere.

In a more traditional manner, we cannot forget team meetings either, whether they’re at department level or company-wide, for sharing experiences, work for the upcoming days, tasks, results, achievements. Regular meetings in this sense are perfect for sharing and spreading the passion for the work that is done.

5. Establish Communication Protocols in Case of Crisis

Bad economic situation, social crisis, environmental crisis. These are external and internal factors that affect the regular activity of a company. However, are they given the importance they require? In most cases, they are not. That is why it’s so important to create a manual or a guide for internal company communication, in which solutions can be provided for certain circumstances or to anticipate certain scenarios to have everything under control.

In the midst of the COVID-19 crisis while writing these lines, known as the coronavirus. For this reason, from companies setting a course of action through an announcement can be the most effective measure to convey tranquility, next steps, action measures, help. For each type of crisis, especially when it is external, a company is also obliged to pronounce and exercise its responsibility.

6. Choose the Right Channel

The choice of the channel through which the company announcement will be made is very important. The use that employees give to these announcement and the level of importance or professionalism. Less relevant team news can be communicated, for example, by Skype, but business changes are better conveyed through more formal means such as e-mail or even circulated letters or documents.

At Sesame we have a feature for alerts and approvals. This allows receiving and sending the notifications needed. Employee notices, overtime, requests for absence or extra hours, forgetfulness when clocking in… Whatever is needed!

What Does NOT Facilitate Communication in the Company

On the opposite side, we find other attitudes that do not favor the internal communication of a company, these are closely related to transparency and listening. Take note!

1. Underestimate the power of communication

As simple as it may seem, a common communication error in companies is to downplay this issue. The power of communication is often underestimated, and falling into this mistake increases, for example, the mistrust on the part of the people who make up the work teams. Carrying out formal and informal communication processes has more benefits for an entire company than we can imagine, especially because it encourages integration, commitment, trust, and overall satisfaction.

2. Not resorting to social networks

And you may ask, what do social networks have to do with the internal communication of the company? The answer is very simple; it is just another concise and attractive channel for employees, where commitment and understanding can be fostered. While it’s true that many of these social networks are external, there are other business-focused social networks that favor private communication within an institution, such as Yammer. These networks, at the same time, promote a sense of belonging to the group, as results are shared, we get to know the work that others do, we learn to listen.

3. Not advocating for face-to-face communication

Have you ever heard of “face to face” conversations? That’s what this tip means. Everything we say from a business perspective has a response in the sender, and the less distortion there is in the channels, the better. Body language will always be powerful. And sometimes there is nothing like sitting down, talking, and expressing yourself correctly, avoiding misunderstandings that can occur through screens, that is, through a simple email or a software to send messages.

4. When we do not listen

We have been talking in previous lines about active listening, understanding, assertiveness. This helps avoid confusions, misunderstandings, judgments. This also helps to avoid negative emotions that hinder coexistence in work teams.

5. Not leaving room for dialogue

Last but not least, we have repeatedly discussed how to send messages from the heart of a company to workers but, what about us? Do we leave a space for the rest of the people to talk? This is very important, because it enables the integration of all the elements that are part of the communication process. Giving everyone the space they deserve is an excellent measure not only for communication, but also to achieve proper work relationships that foster commitment and result in higher productivity that benefits all parties.

Now we know, knowing how to strengthen company’s internal communication is essential and we should not only turn to it in times of crisis or for mere announcements, but it should be fostered every day.

HR professional with experience in building strong 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 among HR leaders. As the founder of the 𝐇𝐑 𝐂𝐥𝐮𝐛 and 𝐇𝐑 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, I leverage my 15+ years of experience to enhance the professional landscape for HR leaders.

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tiagosantos

HR Content Specialist

10 tips to boost internal communication in your company