What does feedback in communication mean and what are its advantages?

9 of May, 2025

Do you feel that information is not reaching your employees? We will explain what feedback in communication is and all its advantages.

And remember, if you want to implement an effective feedback strategy in your company, Sesame HR is the internal communication tool you need. It helps you interact with your employees, evaluate their performance and provide them with useful feedback for their professional growth. Keep reading for more information!

What does feedback in communication mean?

The feedback in communication refers to the response obtained after sending a message. In the workplace, feedback between employees and managers is essential for:

Improving internal communication. Feedback fosters a trust environment where employees feel comfortable expressing their ideas or opinions. This facilitates better coordination of activities.
Performance evaluation in a more interactive way. Managers can learn about the impressions of their employees about their work and task management Which allows to reinforce strengths and minimizing weaknesses.

In summary, the feedback in internal communication of companies generates multiple benefits, both for employees and for productivity and work atmosphere. It’s fundamental to listen to work teams and maintain a two-way dialogue.

Types of feedback in communication

The feedback in communication is not always the same, and it can mainly be of two types. But, what are they and what are they for?

Positive feedback recognizes the strengths of employees, communicating ways to improve assertively. For example: “you have done an excellent job with the HR report. As an improvement point, it would be interesting to add more data from the production department. In any case, keep going like this! ”.
Negative feedback, on the other hand, critically focuses on errors and aspects to improve. For example: “you have made a lot of mistakes in the report. You should pay more attention to the details, you are always very clueless”. Although necessary, it must be given tactfully and in a constructive way.

As you see, feedback is fundamental for good internal communication. It allows employees to know how to improve and feel valued. And to companies, increase productivity and job satisfaction. Doesn’t it seem like a great advantage?

Objectives of feedback in internal communication

The feedback in internal communication has several important objectives to fulfill. That’s why it’s important to take care of it from the HR department. However, it’s necessary to also have the reinforcement of company leaders. We explain these objectives below:

Improve internal communication: optimize the clarity and effectiveness of internal communication through constructive comments.
Strengthen labor relations: foster trust and collaboration among employees through positive feedback.
Incentivize professional development: encourage personal and work growth, providing guidelines to improve skills and competencies.
Align with organizational objectives: connect the work of employees with the goals of the organization, through guidance and recognition.
Solve problems and streamline decision-making: identify challenges and improve decision-making through varied perspectives.

As you have seen, feedback in internal communication meets several objectives within the company. From them, you will obtain different advantages for the organization that we explain in the following section.

Advantages of feedback in internal communication

The feedback in internal communication has several advantages for organizations and their employees. Without a doubt, it is the key to greater interaction between managers and employees.

This allows employees to grow and develop, which leads to a more productive and committed team. But there are many more advantages it offers. Want to know them? We tell you here!

1. Greater collaboration between employees and managers

The feedback in internal communication between employees and executives promotes greater interaction and collaboration, which results in multiple benefits. By communicating regularly with your collaborators, you can evaluate their performance in a more realistic and personalized way.

This allows you to reinforce their strengths and minimize their weaknesses, helping them to improve in their daily work and increasing their productivity.

An internal communication software like Sesame HR facilitates these feedback processes, as it offers tools to send announcements, share relevant information and create attractive messages with images and links. In this way, you can communicate with all members of your organization in an agile way.

In addition, these types of platforms have sections to publish manuals, internal news, and other reference documents. Thus, your team will have a consultation place with the most updated company information.

2. More interactive performance evaluation

The feedback in internal communication between employees and executives allows for more interactive performance evaluations.

Regular performance evaluations between employees and managers provide opportunities to steer progress, set new goals, and request more improvement advice.

The bidirectional feedback in these conversations allows employees to express what else they need to achieve objectives. Managers can also clarify what the expectations are and align the goals.

This constructive dialogue leads to more meaningful and personalized performance evaluations. Instead of arbitrary ratings, detailed feedback shows employees exactly where they are performing well and where they can improve. This motivates them to keep growing in their roles.

3. Reinforcement of employee strengths

The positive feedback strengthens employees by highlighting their skills and achievements. It also allows employees to become aware of their weaknesses and improve.

When managers recognize an employee’s good work and express their appreciation for their contributions, this increases job motivation and commitment.

Employees who receive regular positive feedback are more likely to feel valued and contribute to the success of the company. This leads to greater loyalty and lower staff turnover.

Positive feedback also reinforces behaviors that the organization wants to foster in its employees.

By highlighting what employees are doing well, positive feedback guides them to continue on that path. It provides a clear route to success and promotes their continuous growth.

4. Improvement in task management

The feedback in communication helps employees to improve how they manage their tasks and responsibilities. By regularly receiving comments on their performance, they can adjust their priorities and work methods to be more productive and efficient.

Managers also benefit from providing continuous feedback. They can more closely monitor the progress of employees and provide timely guidance when necessary.

Plus, they can more easily readjust workflows when necessary.

This minimizes delays or errors in tasks and projects, and ensures that tasks are completed with the expected quality standards.

5. Increased work productivity

The positive feedback on work leads to better management of the workflow. Which translates into greater work productivity.

Timely and personalized feedback is key to keeping employees focused on the objectives of the organization. Knowing that their work is supervised and recognized, collaborators feel an integral part of the business.

This translates into a greater job satisfaction. Undoubtedly, satisfied employees also act as brand ambassadors and help attract new talent.

A solid feedback system shows that you care about the wellbeing and success of your team. And when your employees are happy, your business prospers!

Sesame HR, your internal communication software

So now you know, feedback in communication is key to the success of your company. Implementing it effectively can make a world of difference in productivity, satisfaction and motivation of your employees. And with all the advantages it offers, why not start today?

Sesame HR is a software that can help you improve your company’s internal communication. It offers real-time feedback between employees and executives.

With tools like Sesame HR, companies can create a culture of continuous feedback that increases internal communication and improves results.

We are here to help you every step of the way. What are you waiting for? Try a 14-day demo of Sesame HR! We are your trusted HR software.

HR professional with experience in building strong 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 among HR leaders. As the founder of the 𝐇𝐑 𝐂𝐥𝐮𝐛 and 𝐇𝐑 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, I leverage my 15+ years of experience to enhance the professional landscape for HR leaders.

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tiagosantos

HR Content Specialist