Build trust through transparent communication in the company

6 of May, 2025

Communication is the backbone of any organization. Without transparent communication within the company, even the most talented teams can feel disconnected and unmotivated. Therefore, in the world of human resources, promoting it is a strategy that can transform corporate culture and improve productivity.

Do you not know how to have effective transparent internal communication? Keep reading! We will tell you all you need to know below.

What is transparent communication within the company?

The transparent communication within the company refers to the act of sharing information in a clear, accessible and honest way. The goal is for all members of the entity to understand the current state of the company, the decisions being made and the possible changes that may occur.

A assertive communication involves not only transmitting information, but also fostering an environment in which workers feel comfortable expressing their opinions, asking questions, and giving feedback without fear of reprisals.

Often, internal communication is seen as a one-way monologue from top management to employees, but true transparent communication is bidirectional. It requires leaders not only to speak, but also to listen, responding to concerns and suggestions from collaborators.

This not only strengthens the bond between members but also builds a climate of trust that is crucial for job satisfaction and performance.

In what ways can transparent internal communication benefit?

Implementing transparent communication within the company brings multiple benefits, both for employees and the entity. Some of the main benefits of this practice are:

Promotes trust among teams

Transparent communication creates a trusting environment. When leaders share clear and precise information about the direction of the company, employees feel more secure and confident in the decisions being made. This strengthens commitment and loyalty, as they feel they are being respected and that their contribution matters.

Improves commitment and motivation

Employees who are well informed about the state of the entity are more likely to feel involved in its mission and vision. Assertive communication allows collaborators to understand the purpose of their tasks within a broader framework, which increases their sense of belonging and motivation to give their best effort.

Facilitates collaborative decision-making

Transparent communication provides access to the information necessary to make well-founded decisions in their daily work. This approach also promotes a culture of collaboration, where each member of the team can contribute ideas and suggestions, improving collective results.

Reduces rumors and misunderstandings

One of the main problems in companies that lack transparent communication is the proliferation of rumors and speculation. When information is not shared clearly, employees tend to fill the gaps with assumptions, which can create an atmosphere of uncertainty. Transparency avoids these problems.

Increases talent retention

Lack of trust in the company is one of the main reasons why workers decide to leave an organization. Implementing assertive communication shows that employees are valued, which can significantly increase talent retention.

When workers feel they are an integral part of the company, they have fewer reasons to seek new opportunities.

Optimizes organizational efficiency

Clear and open internal communication not only facilitates the flow of information but also streamlines problem-solving and decision-making. Those who understand the company’s objectives and priorities can better align their efforts, resulting in greater operational efficiency.

Promotes a positive organizational culture

Transparency contributes to creating an open, inclusive, and trust-based organizational culture. This not only has a positive impact on team morale but also attracts the best talent, who seeks to work in environments where their opinions are valued and their development is encouraged.

3 ways to be more transparent in communication with your workers

Promoting transparent communication may seem complicated but with effort and the right tools, any company can establish an open and honest environment. Here we share three strategies to get started:

Use an adequate internal communication software

Using internal communication software is fundamental to facilitating transparency within the entity. Platforms like Sesame HR allow everyone to have access to important information, from updates on projects to the details of internal policies. This type of tool also facilitates communication between teams and departments, eliminating barriers and improving collaboration.

A good internal communication software not only centralizes data, but also promotes real-time feedback and transparency. In addition, it provides a space for staff members to raise concerns, suggestions, and questions that will be answered directly by the leaders.

Create assertive communication from leadership

Leaders should be the first to adopt assertive communication, that is, to express their ideas and expectations clearly and respectfully, and also be willing to receive criticisms and suggestions. This creates a space in which staff not only feels heard, but also respected. This facilitates dialogue and helps resolve conflicts more effectively, always focusing on the well-being of the team.

Hold regular update meetings

Update meetings, whether individual or team-based, are an excellent opportunity to practice transparent internal communication. These spaces allow leaders to share important information about the company, future goals, changes in the strategy, or any other relevant news.

Similarly, it is an excellent opportunity for workers to ask questions, clarify doubts, and share their opinion. Keeping a regular frequency of these meetings helps create a constant flow of messages and prevents them from feeling disconnected from the business vision.

If you want your team to feel more committed, motivated, and connected, starting with more open transparent communication is a first step. Start doing it with a free 14-day trial of Sesame HR.

HR professional with experience in building strong 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 among HR leaders. As the founder of the 𝐇𝐑 𝐂𝐥𝐮𝐛 and 𝐇𝐑 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, I leverage my 15+ years of experience to enhance the professional landscape for HR leaders.

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tiagosantos

HR Content Specialist