5 effective internal communication actions you can implement in your company

5 of May, 2025

Largely, internal communication is the responsibility of Human Resources. This team is the one that will ensure the fulfillment of the communication strategy. They are also in charge of promoting internal communication actions in the organization. A key and strategic responsibility.

Establishing effective and efficient internal communication will be one of their challenges. It will ensure the proper flow of information while improving the work environment. Let’s discover the best examples of internal communication, the key actions we can implement.

Firstly, remember that internal communication actions will only work if the company listens to its employees. The first step will be listening to the staff. Create an environment where employees can express themselves freely, knowing that their proposals will be attended to.

Concept of internal communication in the company

The internal communication of a company is a fragment of integrated communication that focuses its actions on the organization’s employees. Its main goals are the distribution of important and strategic information within a business work environment. This exchange of speeches and messages can be developed in the following ways:

Horizontal communication: this occurs between employees who have the same hierarchical level.
Vertical communication: it is carried out between leaders – led and vice versa.

Everything clear so far, however, what is this information about? Well, this is a pretty flexible issue. The message can be wider, such as the dissemination of missions, visions, corporate values, and objectives. Or it can be more segmented to a specific team, such as department goals or feedback.

It should be noted that the main objective of internal communication is to align employees well with the company’s cause and aspirations. In this way, behaviors that connect to what the organization expresses in general are defined and stimulated. For this to occur, the relationship with the company’s professionals must be transparent at all times, as well as simple, understanding, and constant.

Benefits of internal communication

Increases business productivity

From the moment employees feel comfortable with the company’s objectives, it is common for them to strive more. Each collaborator begins to better understand their role within the company, their relevance, and the impact their work generates on the goals achieved.

All of this makes professionals know how much they and their teams need to produce for the company to benefit globally.

Improves the organizational climate

If you have already worked in a company, you should have an idea of how annoying a work environment is in which people do not interact. Through internal communication, collaborators are encouraged to develop interpersonal relationships. Undoubtedly, this allows creating a better work environment in all senses. Thanks to this, the distance between departments decreases and thus people can start working in harmony.

Reduces the turnover rate

The notions of productivity in the company contribute to a longer stay of workers. On the other hand, employees who feel rewarded and happy in their jobs, have fewer reasons to try to leave a company. A change of scenery will be least considered when the quality of the work environment indicates that it is worth continuing on the team.

Facilitates the adaptation of new employees

A newly hired professional who enters knowing the history of the company and its functions, tends to integrate easily. Since internal communication of a company encourages the existence of a dynamic and friendly work climate, it is important that new employees are not isolated. This will allow them to adapt in a fast and easy way.

Essential internal communication actions

Develop an internal communication plan

Undoubtedly, the first step to manage this matter is to design an internal communication plan. Any strategic action must be measured to the millimeter, and this is no exception. The plan will provide guidelines for managing communication within a company. It will offer tools and resources.

This document should have the same relevance as strategic or economic plans. If it does not exist yet, you are late. It will define communication between employees, departments, and/or work teams. Also with the direction of the organization.

If there is an internal communication plan, is it working? Has it been successfully implemented? We cannot limit ourselves to developing it, we have to monitor and apply improvements. You’ll find an example of an internal communication plan, how to do it, in our guide on this topic.

Communicate in a positive way

Corporate language should be positive. The use of negative or even violent words makes workers feel offended or belittled.

Internal communication seeks just the opposite, to foster the company-worker bond. We cannot create conflicts or generate internal discomfort by not knowing how to communicate.

Everyone is more comfortable when speaking in a positive way. Also, it will be easier for us to achieve the objective if we approach it from a positive perspective. We will give good feedback, criticism will be constructive. We cannot limit ourselves to criticizing without reason and without offering solutions.

Brevity and transparency

The shorter the communication, the more effective it will be. Many times we tend to go around the issue, to fill the messages with straw. However, long and complex messages can lead to misunderstandings. Or end up blurring the main message in its wrapping. Obviously, we won’t achieve the communicative goal.

Brief communication will have more impact than a long one. It will be easier for us to get the message across, to ensure that it sinks in with the receivers. In this way, we will fulfill the objective. But beyond being brief and clear, we need to be transparent on an internal level.

Workers should be up to date with company news. Including negative ones. It’s the best way to build their trust. Also, it will help us prevent rumors or gossip that end up worsening the work environment. If there’s bad news, it’s better for them to find out from the company itself.

Use different tools of internal communication

There are not few cases of inefficient internal communication in companies due to not using the appropriate channels. The digital transformation has also arrived at internal communication.

And it’s a card that the company must know how to take advantage of in its favor to be more efficient. These are some options:

Meetings
Newsletters
Circulars
Corporate magazine
Notice board
Suggestion box
Corporate intranet
Corporate social networks
Company meals, breakfast or dinners
Other corporate events or acts
Quality circles
Whatsapp or Telegram groups

Each communication channel has its appropriate moment. We will carry out internal communication actions based on their characteristics or importance.

Depending on the circumstances, the best option may be internal chat, email, circulars… Even informal communications can be an excellent tool for internal communication.

Work climate surveys

One of the most interesting internal communication actions are work climate surveys. They allow us to know the reality of the company, a reality that often we are not 100% aware of. Often, the results obtained in these surveys are surprising.

Communication tools like Sesame HR allow us to configure the questionnaires and process the responses. In the surveys, you have to ask the workers about the daily situation in the company. You can combine closed-ended questions with two or three where they can calmly explain themselves.

The anonymity in the surveys will make them more sincere when answering. And from their answers you can draw conclusions that you may not have expected. Regular problems, leadership failures, ineffective internal communication.

Create an employee portal

Beyond developing labor surveys, a human resources software like Sesame HR allows us to develop the employee portal.

It should be a space that facilitates communication between the company and its collaborators. For example, when sharing documents such as payrolls or sick leave certificates.

Unifying internal communication, ensuring that everyone is sailing in the same direction, is one of the most complicated tasks. The employee portal plays a crucial role in this sense.

Develop the employee manual

Another of the internal communication actions that we can put into practice are the manuals for workers. In a way, they are a version of the company’s instruction book. This document will reflect the philosophy, culture, or principles of the organization. The way of working.

Their importance is especially important when integrating new workers. This document cannot lack communication protocols in crisis. How to act in the face of a problem, what to do -and what not to do-, who to contact.

Do you want to optimize internal communication actions in your company? With Sesame HR you can achieve it with a few clicks. Discover all the advantages that this HR software has with its internal communication functionality and many more. Register and get the free trial for 14 days.

HR professional with experience in building strong 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 among HR leaders. As the founder of the 𝐇𝐑 𝐂𝐥𝐮𝐛 and 𝐇𝐑 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, I leverage my 15+ years of experience to enhance the professional landscape for HR leaders.

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tiagosantos

HR Content Specialist