Basic elements of the internal communication plan for your company

9 of May, 2025

Do the employees at your company seem disoriented and unsure about what is expected of them? The answer probably lies in your company’s internal communication. One of the secrets to success in any field, including business, is having good elements of internal communication.

After all, all the company’s employees share a common goal, and having a clear internal communication plan is essential to achieve these goals. If communication between stakeholders is lacking, meeting objectives seems to be difficult.

Elements of internal communication

Having an internal communication plan helps to improve communication at work at all levels, both horizontal and vertical. On the other hand, it helps to create a series of objectives, strategies, and metrics that allow employees to know what is expected of them. There are five key elements of internal communication to include in this communication strategy.

Analysis of the current situation

What is the company’s communication like? The first step is to know where the company is, to be clear about the starting point. Therefore, analyze how the workers relate and what type of interaction is sought. To answer this question, you can always do an audit or take advantage of surveys that can be done through programs where employees explain the problems or strengths of current interactions.

Company objectives

Another one of the elements of internal communication is for the entire organization to be able to access short, medium, and long-term objectives. These objectives are the starting point for any work strategy that will later have to be made known to all members of the organization.

The company’s strategy

Once the objectives are defined, any company designs the path to achieve them. This aspect is another pillar of the internal communication plan, the steps to achieve the objectives. This can include everything from the frequency of meetings between work teams to the frequency or form in which workers should submit reports to their superiors. It is also important to clarify how teams will communicate (notifications and alerts, employee panel …). Workers will know what is expected of them, who they should be accountable to, or to whom they should go if they have any problems in their daily life.

Implementation of the internal communication plan

Once outlined on paper, it is time to activate the internal communication plan. To be effective, logically the first thing will be to inform the entire workforce of its existence so as to bring their way of working into line with the new guidelines established in the document.

Evaluation and corrections

The internal communication plan does not end with its implementation, it requires an analysis of the results to check if it helps to improve communication at work or if there are still areas to improve. It is very difficult to make this evaluation in the short term, as information is required for it, but the achievement of measurable objectives can be confirmed. For example, have the scheduled meetings been held? Do workers and teams communicate through the planned channels? This evaluation should also be used to request feedback from all involved workers.

As it is evaluated, one can know if the internal communication plan has been successful or not. Even successful plans have room for improvement, so if the expected objectives have not been met, or have not been achieved to the desired extent, the situation must be reconsidered and necessary innovations introduced to give the document the necessary effectiveness to achieve the goals.

4 key elements of internal communication for improvement

When developing a document like this, there are four key elements of the internal communication in the relationship between the company and the employee that should be considered for the plan to be truly effective. All of them should be explained in the internal communication strategy.

Functional perspective: improving communication at work should help the organization to be more productive in all its areas.
Work motivation: it should be an additional incentive to motivate workers and involve them in decision-making that affects them.
Corporate identity: the plan should reinforce commitment to the company, the feeling of belonging to the company and its image.
Corporate culture: the internal communication plan must adapt to the company’s culture, the company’s way of working. If not, it will be sending contradictory messages.

Some people add here the relationships with other brands or institutions. A communication midway between internal and external, necessary for the smooth running of the company. In this case, the communication plan should indicate how this one-on-one communication with other companies will be resolved to consolidate relationships beneficial for the organization.

Internal communication in any company has always existed. The problem is that often the absence of guiding master lines limit it to an informal issue.

With an internal communication plan, the organization ensures it has guidelines in the relationship between workers, which gains a point of formality, becoming a highly useful tool in business management.

HR professional with experience in building strong 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 among HR leaders. As the founder of the 𝐇𝐑 𝐂𝐥𝐮𝐛 and 𝐇𝐑 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, I leverage my 15+ years of experience to enhance the professional landscape for HR leaders.

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tiagosantos

HR Content Specialist