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Types of creative internal communications for a company

You can create different types of creative internal communications. Have you not heard of those yet? We'll explain how to make them. Check us out on the blog!

consultor

Isabel Garc铆a

HR Consultant

creative internal communications

23 of May, 2025

The creative internal communications are an essential part of the internal contacts sphere in companies. Being able to generate creative messages is as relevant as having a communication plan schedule.

After all, the impact of internal communication is huge in any organization. It helps improve productivity, keeps employees informed, and promotes transparency and trust.

In this regard, at Sesame HR we are going to tell you some of the key points on this matter. Keep reading and don’t miss them!

Types of creative internal communications for companies

The formats of the creative internal communications can be very varied. However, this does not diminish its importance and should not lead you to think that it is unimportant.

In fact, considering that in some sectors turnover reaches 31%, neglecting internal communication can be a serious mistake. Many times, the causes of such turnover are found in poor message transmission.

In this line, without a doubt, having good internal communication software makes the difference. Many times, this type of program is what makes success possible. However, we show you below some types of creative communications:

  1. Dynamic emails.They can include images, videos, and attractive graphics. This allows transmitting relevant information and keeping employees informed and motivated.
  2. Newsletters.It’s a way to share news and updates about the company. Achievements, events, and career opportunities are included.
  3. Regular meetings.They keep communication open and enable discussing fundamental issues.
  4. Posters and notices.Traditional but effective way to communicate brief and relevant information to employees.
  5. Intranet.Allows users to access important information, resources, and tools in one place.
  6. Social communication.Efficient way to connect employees and share information and news of interest.
  7. Games and activities.Fun and effective way to promote internal communication and improve the work environment.
  8. Videos and presentations.Attractive and impactful mechanism to transmit information and important messages to employees.

How to make a creative internal communication step by step?

As we have told you, there are many types of creative internal communications. The classic ones revolve around suggestion box management, but there are many more. Here is a step-by-step guide to creating a creative internal communication:

  1. Determine the objective.Before starting to write, it is crucial to determine the communication’s objective. What do you want to convey to employees? What is the key message?
  2. Know your audience.Know your audience and make sure the message fits their interests and needs. Consider their levels of experience, knowledge, and expectations.
  3. Choose an attractive format.Choose a format that is attractive to your audience and makes the message easy to follow. Consider using images, videos, graphics, and other visual elements to make the message more impactful.
  4. Keep the message clear and concise.Make sure the message is clear, concise, and easy to understand. Avoid using technical jargon and technicalities, and use simple and direct language.
  5. Be creative.Don’t be afraid to be creative and experiment with new ways to communicate the message. Consider using metaphors, examples, and other similar resources.

Advantages of internal communications for workers

Sometimes, drafting creative internal communications is not easy. However, if you consider the relationship between communication and motivation, you understand that it is worth it.

Especially, considering that the 70% of internal communication complaints have to do with discontent. In this line, we show you some of the advantages of investing in this point:

  1. Strengthens corporate culture.Creates a positive corporate culture and establishes shared values and goals among employees.
  2. Improves efficiency and productivity.Can save time and resources, and improve coordination and collaboration between departments and employees.
  3. Promotes transparency and trust.Helps to build trust and credibility among employees and management.
  4. Keeps employees informed and motivated.Enables to motivate and help employees feel more committed to their work.
  5. Promotes conflict resolution.Helps to prevent and solve conflicts in the company. Also ensures a positive and collaborative work environment.
  6. Improves decision-making.Provides a constant and relevant flow of information. This can improve decision making and strategic planning.

Tips for drafting an original and simple internal communication

Here are some tips for drafting creative internal communications that are effective:

  1. Keep it short and concise.People have a limited amount of time and attention. It is important to keep the communication as concise and simple as possible. Use clear language and avoid unnecessary jargon or technicalities.
  2. Be direct.Nothing is more frustrating than a communication that says nothing. Make sure the message is clear and direct. Don’t worry about making it too informal, but you shouldn’t be too formal or inaccessible either.
  3. Personalize it.A personalized internal communication is more effective than a generic one. Try to use the company name and also the recipients of the communication.
  4. Include a call to action.At the end of the communication, include a call to action that tells employees what is expected of them. This can be answering a question, taking action, or simply following a link to learn more.
  5. Review before sending.Before sending the communication, check it carefully to make sure there are no errors. This includes spell-checking and grammar. Ensure the message is clear.

In conclusion, you have been able to see to what extent creative internal communications are relevant in the business sphere. Without them, it is not possible to achieve the objectives that your company sets.

Well then, if you found this information interesting, we advise you to continue browsing our website. We guarantee you will find a lot of resources that you will love! Dare to be part of Sesame HR, your HR software!

Tiago Santos

Tiago Santos

HR Influencer | LinkedIn | | Web | +post

HR professional with experience in building strong 饾悳饾惃饾惀饾惀饾悮饾悰饾惃饾惈饾悮饾惌饾悽饾惎饾悶 饾悳饾惃饾惁饾惁饾惍饾惂饾悽饾惌饾悽饾悶饾惉 among HR leaders. As the founder of the 饾悋饾悜 饾悅饾惀饾惍饾悰 and 饾悋饾悜 饾悅饾惃饾惁饾惁饾惍饾惂饾悽饾惌饾惒, I leverage my 15+ years of experience to enhance the professional landscape for HR leaders.

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