What is the purpose of corporate communication in the company?

29 of April, 2025

Communication plays an important role in every aspect of our life, whether personal, professional, political, etc. In the case of companies, communication is a fundamental aspect that must be worked on to effectively position the brand. Because of this and much more, in this article, we want to talk about what corporate communication is and what it serves for.

Before getting into the subject, we must talk about a tool that allows you to optimize corporate communication. It’s about Sesame, a human resources software that has different functionalities to manage internal business communication. Through internal chats, you can communicate directly with the human resources department, forward messages, send notifications to employees, among many other things.

What is corporate communication?

In a world in which we live increasingly connected, companies need to constantly reinvent themselves to connect with the target audience. Really, consumers expect organizations to be much more flexible when accessing them and dialoguing. Therefore, internal communication of the company plays a very prominent role within it. It contributes to the correct functioning of the company, provides coherence to its corporate identity and manages and manages external and external information.

Corporate communication is the group of actions through which a company communicates with its different audiences. Be it the public and its clients or its shareholders, suppliers and other private or public companies. Its main objective is to optimize the reputation of the company by highlighting its competitive advantages and all this under a method of communication that adheres to the needs of each particular activity.

What are its benefits?

Corporate communication has the ability to offer various benefits to companies:

• Develops greater trust and improves the bond between the sender and the receiver.
• Differentiates a brand from competitors.
• Helps to retain the company’s different audiences by providing data on the activity of the organization.
• Improves the company’s reputation by maintaining a fluid and reciprocal conversation with the user.
• Associates products and services with company values ​​and makes them known to the public.

Types of corporate communication

The different types of corporate communication that a company develops are classified as follows:

• Internal communication. It is the group of activities that allows it to generate and maintain good relations with its members for motivational, informational purposes or to promote values and good relationships within the company.
• External communication. It is the set of strategic actions that is aimed at the external public of the company. This, with the aim of maintaining or improving the corporate image, promoting products and services or expanding the number of customers. To ensure effective and successful communication, the company must know the different factors involved in it. To mention some examples, the socioeconomic situation of the environment, the characteristics of the external public and the companies that are part of the competition, etc.

Elements that make it up

Corporate communication, like other types of communication, needs certain elements to achieve its objective:

• The planning of strategies. It refers to the encoding or adaptation of the idea of ​​communicating, using a precise language for the receiver of the message in question.
• The message. It is the final information that the receiving audience will receive.
• The communication professional. Said professional, is the one who represents the sender (in this case the company) who seeks to communicate with others and is the one who begins the transmission of the message.
• The receiver. He is the listening audience of the message, in this case they can be one or several people who react to it.
• Communication channel. This is the vehicle through which the company gets its message to the receiver and can be through one or the fusion of various channels. With the goal of reaching the entire interested audience.
• The measurement of results. It is the feedback or response from the receiving audience. The ‘no reaction’ is also considered a type of response to consider because it shows the receiver’s disinterest. The latter allows us to opt for a different strategy and another type of content to communicate.
• The coding process. Within corporate communication, coding refers to the interpretation carried out by the receiver of the message. It is also the moment in which communication strategies show whether they were really effective or ineffective.

What is corporate communication for?

The utility of corporate communication focuses on the following points:

• Public relations. One of the main functions of corporate communication is to make itself known, as well as to inform about the activity of the company. This information must be communicated in a way that reaches the general public. Likewise, it covers certain actions such as promoting and promoting certain products or services and managing the corporate image and public opinion.
• Mediation with the different media. The business communication area must take care of creating and distributing a series of documents. Among its tasks is: to carry out press notes, organize conferences and press conferences, respond to requests from journalists, among others. In addition to all this, it must also take care of analyzing the information disseminated through the media linked to the organization.
• Reputational risk management. The communication department must prepare spokespersons and advise managers to face reputation crises and reduce damage. Similarly, you must structure a contingency plan that anticipates the possible reputational risks to which the company is exposed.
• Management of internal communication. To achieve that the workforce is committed and believes in the vision, mission and values ​​of the company, we must generate a very fluid and transparent communication. Especially, focusing on communicating changes in the company and news. In this way, the productivity of the company is increased and innovation is encouraged, therefore, this is also an important function of corporate communication.

Tiago Santos

HR Influencer | LinkedIn | | Web | +post

HR professional with experience in building strong 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 among HR leaders. As the founder of the 𝐇𝐑 𝐂𝐥𝐮𝐛 and 𝐇𝐑 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, I leverage my 15+ years of experience to enhance the professional landscape for HR leaders.

Latest posts by Tiago Santos

• What is a communication plan in a business
• How to evaluate a company’s internal communication
• Easily design an internal communication plan for a company
• How to improve downward and upward communication in a company?
• What is the purpose of corporate communication in the company?